Michele Melendez

About Michele Melendez

About me: I’m a skilled digital content creator and manager, who puts the audience first while targeting organizational goals. About my skills: My experience as a journalist, public relations specialist and marketer helps me see storytelling and content creation from different angles. I have expertise in:• Developing and protecting a brand’s voice and tone. • Breaking down complicated topics into everyday language. • Using research and data to optimize content, including search engine optimization.

Experience

1. Senior Director, Brand Digital Content

   Environmental Defense Fund

   Sep 2016 — Present · Washington, DC, US

   Lead the team of writers responsible for developing brand-level digital content.• Decide what content appears on the flagship website’s homepage, top-level navigation and key landing pages. • Serve as chief editor of EDF’s voice and tone guide, after playing a key role in developing it.• Drive search engine optimization work on the website, building on my efforts to teach content producers across the organization about incorporating SEO.• Interpret webpage performance data and optimize content.• Build webpages using the modular blocks of the website’s content management system, using HTML when necessary.• Conceived and led an effort to adopt a consistent style for the website based on Associated Press style and co-led an effort to expand the guide to all EDF content producers.

Education

• American University

  BA, Journalism

Skills

• Newspapers
• Public Relations
• Proofreading
• Media Relations
• Facebook
• Journalism
• Nonprofits
• Press Releases
• Digital Media
• Copy Editing
• Politics
• Interviews
• Publishing
• Interviewing
• Social Media
• Storytelling
• Strategic Communications
• Writing
• Publications
• Web Content
• Publicity
• Newspaper
• Content Strategy
• Stories
• Non-Profits
• New Media
• Blogging
• Research
• Teaching
• Editorial
• Editing