Melissa Dean
Data-Driven Transformation Leader | Unlocking Growth through Analytics, Attribution & Strategy
- Role
- Director at AmeriSave Mortgage Corporation
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Melissa Dean
I’m a data-driven strategy and analytics leader with 10+ years of experience helping Fortune 20 companies and global brands unlock growth through advanced measurement and marketing transformation.I specialize in bridging executive vision with technical execution — enabling C-suite decision-making on multi-million-dollar investments, leading enterprise-wide data governance, and driving omni-channel marketing effectiveness. My work has directly contributed to $650K+ in new revenue streams, 4% YoY category growth, and $12M+ in annual sales impact.Areas of expertise include- Enterprise Analytics & Attribution MTA, forecasting)- Data Governance & Measurement Strategy- Marketing Effectiveness & Customer Insights- Generative AI Applications in Analytics & Marketing- Executive Stakeholder Engagement & Transformation LeadershipI’m passionate about harnessing emerging technologies — particularly Generative AI — to turn data into a competitive advantage and future-proof organizations. Always open to connecting with leaders and innovators exploring how data and AI can transform decision-making and business growth.
Experience
Director
AmeriSave Mortgage Corporation
Oct 2025 — Present
Education
Miami University
Bachelor of Science (BS), Marketing
2009 — 2014
Miami University
Bachelor of Arts (BA), Psychology
2009 — 2014
University of Virginia Darden School of Business
Master of Business Administration - MBA, Business
Skills
- Spss
- Microsoft Excel
- Market Analysis
- E-Prime
- Qualtrics
- Time Management
- Quantitative Research
- Management
- Eye Tracking
- Communication Skills
- Market Research
- Direct Sales
- International Sales
- B2b Marketing
- Microsoft Office
- Microsoft Word
- Microsoft Powerpoint
- Microsoft Outlook
- Leadership
- Team Leadership
- Customer Service
- Client Presentation
- Client Relations
- Project Management
- Data Analysis
- Teamwork
- Public Speaking
- Sql
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.