Matthew McIver

About Matthew McIver

I\'ve been running Commence Studio for over a decade. In that time, I\'ve watched a lot of good companies get stuck at the same place. Not because the product wasn\'t working, but because the brand and the infrastructure around it stopped keeping up.You\'ve grown. The way you present yourself hasn\'t.The website still reflects who you were two funding rounds ago. The pitch deck looks like a different company than the website. Your wholesale buyers and your DTC customers are getting two completely different experiences, and nobody designed that on purpose. It just happened as you scaled.That\'s the work we do at Commence. We help growth-stage companies (CPG and wellness brands, manufacturers, B2B service businesses) close that gap. Clarify the brand. Build the commerce infrastructure. Make sure both hold up whether you\'re selling to a distributor, a retail buyer, or a consumer on their phone at midnight.I started this studio in Reno with a belief that smaller teams can do better work when they stay close to the problem. We still operate that way. The clients we work best with are operators who know their business deeply and want a partner who will too. We\'re not a vendor managing deliverables from a distance.We build in phases with regular communication. We scope everything. The goal is always an asset you own, not a dependency you\'re stuck with.If your business has outgrown how it presents itself, I\'d genuinely like to hear what you\'re dealing with. Making growth happen for our various partners including Death Wish Coffee, Eight Sleep, Bombora, Patagonia, Mars Energy Group, French Gourmet, Clear Capital, Barnacle Foods, and more.

Experience

1. CEO Founder

   Commence Studio

   Oct 2014 — Present · Reno, NV, US

   Built and Managed Sales Pipeline exceeding $40M, driving 35% YoY growth for 7+ years through strategic targeting and relationship building. • Attracted and Engaged National Enterprise Accounts in B2B and D2C sectors, expanding market presence through innovative marketing and growth strategies. • Recruited and Led a Team of 20+ creative and technical professionals, maintaining an average tenure of 4+ years and fostering a culture of loyalty and development. • Launched and Scaled a Digital E-commerce Product, overseeing product development and go-to-market strategy for successful market entry. • Enhanced Operational Efficiency by implementing systems architecture, processes, SOPs, and establishing middle management, improving organizational performance. • Negotiated Strategic Partnerships and Alliances, securing key partner channels that drove business expansion and market penetration. • Developed and Launched Multiple Service Lines and Products with tailored go-to-market strategies, generating new revenue streams. • Executed Omnichannel Marketing Strategies including SEO, CMS management, content creation, and social media, enhancing brand visibility and engagement. • Designed Brand and Marketing Strategies for key accounts, achieving measurable improvements in brand visibility and market share. • Led Change Management Initiatives, providing strategic vision during partner buyouts, rebranding efforts, and cultural transformations. • Cultivated a Strengths-Based Culture, coaching the team to leverage individual strengths for collective success. • Produced 60+ Case Studies demonstrating expertise in brand, marketing, and e-commerce solutions. • Earned 50+ National and Regional Awards recognizing excellence in branding, marketing, and e-commerce innovation.

Education

• Art Institute of Seattle

  AAS, Design, Commercial Photography

  2008 — 2010

Skills

• Graphic Design
• Photography
• Logo Design
• Portrait Photography
• Adobe Creative Suite
• Creative Direction
• Commercial Photography
• Fine Art Photography
• Screen Printing
• Branding & Identity
• Digital Photography
• Digital Printing
• Data Management
• Vehicle Graphics
• Album Art
• Wordpress
• Wide Format Printing
• Large Format
• SEO
• Illustrator
• Image Manipulation
• Photoshop