Miguel Martinez-Baco
VP, Qualitative and Hispanic Insights at Directions Research, Inc.
- Role
- Vice President, Research & Innovation Strategist at The Directions Group
- Location
- Fort Mitchell, KY, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Miguel Martinez-Baco
RIVA Certified Master Moderator with over fifteen years of research experience. A…
Experience
Vice President, Research & Innovation Strategist
Jul 2014 — Present · Cincinnati, OH, US
Skills
- Qualitative Research
- Management
- Strategy
- Consumer Behaviour
- Survey Design
- Research Design
- Online Moderation
- Quantitative Research
- Marketing Research
- Competitive Analysis
- Integrated Marketing
- Competitive Intelligence
- Marketing Strategy
- Focus Groups
- Questionnaire Design
- Advertising Research
- Consumer Behavior
- Online Research
- Customer Insight
- Brand Equity
- Market Research
- Primary Research
- Report Writing
- Segmentation
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