Melissa Marshall
Digital Strategist for Good | Power Platform-Driven Automation + Comms for Nonprofits
- Role
- Communications and Pr Manager at Hunger Free Oklahoma
- Location
- Oklahoma City, OK, US
- LinkedIn followers
- 500 followers
About Melissa Marshall
I specialize in digital strategy, communications, and automation, using tools like Power…
Experience
Communications and Pr Manager
Nov 2021 — Present
I lead communications strategy for one of Oklahoma’s most visible nonprofits, helping nourish hundreds of thousands of Oklahomans facing hunger. My work blends compelling storytelling, design thinking, and automation to scale our impact with limited resources.• Digital strategy & design: Rebuilt our communications function with a digital-first mindset. Designed intuitive tools and templates, managed our email, web, and social strategy, and ensured brand consistency across channels. Created user-friendly digital forms, dashboards, and internal communications tools that save hours every week. Increased newsletter open rates by 15% within first three months of employment.• Power Platform for process improvement: Developed Power Apps and Power Automate solutions to streamline staff requests, reduce bottlenecks, and improve response time. Set up automated approval workflows and dashboards that help teams track progress at a glance.• Cross-functional collaboration: Partner with programs, development, and leadership to translate complex initiatives (like Summer EBT) into clear, actionable messaging for internal and external audiences.• Strategic storytelling: Craft campaigns that center the voices of people we serve while driving engagement with donors, advocates, and partners.• Media relations: Increased media mentions and quotes by 274% in my second year with Hunger Free Oklahoma.
Education
Oklahoma State University-Oklahoma City
Veterinary Technology
University of Central Oklahoma
Journalism Photography
Skills
- Nonprofits
- Strategic Communications
- Newsletters
- Marketing Communications
- Social Media
- Marketing
- Photography
- Public Relations
- Media Relations
- Event Planning
- Editing
- Community Outreach
- Social Media Marketing
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