Michele Marin
Travel Writer | Freelance Senior Copywriter | Creative Strategist
- Role
- Senior Marketing Copywriter at Bland Farms
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Michele Marin
I shape how places are experienced before someone ever arrives. Sometimes it’s a…
Experience
Senior Marketing Copywriter
Mar 2023 — Present · Glennville, GA, US
Lead copywriter for the largest grower and shipper of Vidalia Sweet Onions, crafting distinctive brand messaging across digital, print, and PR channels• Develop high-impact content for press releases, advertorials, editorials, interviews, and social media campaigns• Spearheaded targeted ad campaigns and brand refresh initiatives that boosted consumer engagement by 25% and drove measurable growth across B2B and B2C audiences• Launched a B2C newsletter that attracted subscribers in three months, achieving a 30% open rate and 9% CTR through strategic content planning and audience segmentation• Collaborate with internal teams and external partners to shape brand narratives featured in Produce News, Georgia Grown, and other leading publications
Education
Saint Vincent College
Bachelor's degree, Business Management and English
1991 — 1995
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