Michael MacFarlane
Assistant Manager Pr & Communications @Brother Europe
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WORK HISTORY
Assistant Manager Pr & Communications @Brother Europe
EDUCATION
Queen Margaret University
Bachelor's Degree, Public Relations and Media
Alloa academy
High School
ABOUT MICHAEL MACFARLANE
Driving Social and Content Strategy Across Europe Communications Leader | Storyteller | StrategistA passionate and creative communications professional leading European social and content strategy and production for Europe, crafting compelling narratives that resonate, build communities, and elevate our brand message. With a strong foundation in PR, content creation, and social media strategy, I thrive on bringing brands to life and supporting teams across Europe in amplifying their presence. I work closely with offices across Europe to shape a regular stream of commercially aligned content, optimise social media strategies, and ensure consistency in messaging. From digital storytelling and PR to social media management and content production, I translate business goals into compelling, shareable content that resonates across markets.Key Expertise: Public Relations Strategy & Brand Messaging Social Media Strategy & Platform Optimization Content Creation & Multi-Channel Distribution Digital Storytelling & Audience Engagement Marketing & Media Strategy Strategic Planning & Campaign Development Community Building & Influencer Engagement Analytics, Performance Tracking & Insights
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