Mayukh M.

About Mayukh M.

Deputy Editor at Esquire India. I work across editorial strategy, writing, and branded…

Experience

1. Deputy Editor

   Esquire India

   Jan 2025 — Present · Mumbai, IN

   As Deputy Editor, I work across editorial, partnerships, and branded initiatives - balancing storytelling with business impact. My role spans cover shoots, cultural IPs, multi-city events, and digital amplification, often in collaboration with sales, marketing, and production teams.Key highlights: • Worked on Esquire India cover shoots featuring Hrithik Roshan (in collaboration with Rado), Maharaja Sawai Padmanabh Singh (with Cartier), Tommy Hilfiger with Aditya Roy Kapur, and NTR’s first-ever magazine cover in Dubai (with DET Dubai). • Involved in post-production and rollout of Priyanka Chopra Jonas’ New York cover - her first Indian magazine cover in years. • Contributed to multi-city Esquire Room events with The Macallan (Delhi, Mumbai, Bangalore) and a bespoke Father’s Day event with Forest Essentials. • Helped conceptualise and execute original IPs like ‘Backstage With’ (capturing the rush of fashion show rehearsals) and ‘Sketch to Runway’ (trailing designers from sketches to showtime, with Gaurav Gupta as the inaugural feature). • Coordinated with celebrity managers, brand partners, and creative teams to ensure smooth execution of shoots and events. • Supported Esquire India’s social media and digital presence, amplifying editorial and branded projects across platforms.Focus: Bringing together editorial vision, cultural relevance, and brand partnerships to create distinctive reader and audience experiences.