Michaela Jones

About Michaela Jones

Strategic storyteller and marketing leader with 20+ years of experience shaping brand identity, building content ecosystems, and driving measurable results. I\'ve built two businesses from the ground up, guiding them from concept to thriving creative consultancies. My expertise spans brand strategy, content creation, and digital marketing, always with a focus on measurable impact and ROI. I combine creative excellence with operational leadership, cross-functional collaboration, and a deep understanding of audience engagement. I\'m also experienced in Agile/Kanban project management and integrating AI tools to streamline workflows, generate ideas, and enhance content quality. I thrive at the intersection of creativity, strategy and business impact.

Experience

1. Digital Marketing Senior Copywriter, Global Division

   Ramsey Solutions

   May 2021 — Present · US

   As Senior Copywriter at Ramsey Solutions, I shaped content strategy and messaging for the homepage, driving an average of $38K in weekly revenue through clear, UX-aligned, high-conversion storytelling. I crafted topic-based landing pages that boosted leads, CTR, and account creation by 12–30%, leveraging outcome-driven discovery methods including user interviews, assumption testing, and iterative testing to inform content strategy. I collaborated across teams to integrate AI/ChatGPT workflows for efficient ideation and developed SEO-optimized, conversion-focused copy across multiple brands and formats, including email campaigns, radio scripts, and the onboarding assessment, which achieved a 75% completion rate.

Education

• Frank N. Magid and Associates

  Radio, Television, and Digital Communication

• Copy School by Copyhackers

  Copywriting

• University of Memphis

  BS, Education