Michael L. Wu

Role
Sr Program Manager, Consumer Sales Org Ms Digital Stores Microsoft Com Experimentation and Uxr at Microsoft
Location
Redmond, WA, US
LinkedIn followers
500 followers

About Michael L. Wu

PROFESSIONAL PROFILE * Experienced digital marketing manager with wide-ranging…

Experience

  1. Sr Program Manager, Consumer Sales Org Ms Digital Stores Microsoft Com Experimentation and Uxr

    Microsoft

    Jul 2016 — Present

    Manage experimentation, A/B testing, and user research for Microsoft corporate web properties. Build and growing the experimentation discipline, tools, and processes at Microsoft to be repeatable, scalable, and easy to use. Cultivate a testing culture to continue to optimize and improve the customer experience on Microsoft.com. Optimize engagement, conversion metrics, CCX, and UX for the Microsoft Digital Store for key product categories including Office/Microsoft 365 and other consumer products.

Education

  • University of California, Berkeley

    Bachelor of Arts - BA, Rhetoric and Composition

  • Lynbrook High School

    California Distinguished School

  • Northwestern University - Kellogg School of Management

    Microsoft marketing training program, Marketing/Marketing Management, General

  • University of California, Berkeley

    Bachelors of Arts, Rhetoric, Mass Communications (Double Major)

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Michael L. Wu — Sr Program Manager, Consumer Sales Org Ms Digital Stores Microsoft Com Experimentation and Uxr at Microsoft in Redmond, WA, US | Unifers