Magda Santiago
Web Merchandise Manager @Twin-Star International
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WORK HISTORY
Web Merchandise Manager @Twin-Star International
EDUCATION
Berkeley College
Associate in Applied Science Degree, Fashion Merchandising, Buying; Marketing
Berkeley College
Associate, Fashion Merchandising/Marketing
SKILLS
ABOUT MAGDA SANTIAGO
Ambitious and dynamic Senior Merchandiser & E-commerce Leader with 20+ years in fashion, lifestyle, and DTC retail. I thrive in fast-paced environments where creativity meets analytics, and I’m passionate about turning digital storefronts into high-performing, conversion-driven experiences.I combine strategic vision and hands-on execution—optimizing site merchandising, taxonomy, and conversion funnels while planning promo calendars, leading photography, refining product assortments, and partnering across teams. Skilled in Shopify, Salesforce Commerce Cloud, and key analytics tools, I’ve consistently delivered growth through data-backed decisions and elevated brand storytelling.I’m known for strong problem-solving, creative thinking, operational excellence, and a growth mindset. With a background in Fashion Merchandising & Marketing, I specialize in digital merchandising, buying, product strategy, campaign direction, and eMarketing—always focused on improving customer experience and driving sustainable DTC growth.Let’s connect if you’re looking for a leader who blends creativity, analytics, and execution to scale e-commerce performance.Specialties: Digital Merchandising, Shopify Plus, Salesforce Commerce Cloud, SEO, Email Marketing, Photography Direction, Analytics, Trend Analysis, Negotiation.
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