Logan Payne
Senior Digital Product Owner @Corepower Yoga
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WORK HISTORY
Senior Digital Product Owner @Corepower Yoga
Denver, CO, US
eCommerce: Led the design and implementation of CorePower’s first eCommerce platform allowing for online sales for the first time in 20 years. Oura Partnership:Drove a digital partnership between Oura and CorePower, delivering personalized insights and advanced wellness tracking in a single, seamless experience.App & Website Redesign:Managed a complete web and app redesign to enhance personalization and better capture usage and purchase analytics. Live Streaming Product Creation:To ensure business opportunity during COVID and to increase our offering set, engineered the design and implementation of a live streaming yoga experience over ZoomDigital Gift Card:Spearheaded the design and development of CorePower’s first digital gift card experience allowing students to purchase cards for themselves or friends and unlocking over $2 million in yearly salesPOS Implementation:Project Manager for POS Implementation across 230 corporate and franchise studios with no impact to students’ yoga practice
EDUCATION
Duke University
Bachelor of Science (B.S.), Economics
SKILLS
ABOUT LOGAN PAYNE
Logan has extensive experience leading digital transformation projects that create new sales opportunities and require extensive knowledge of UX best practices, competitive research, and partnerships with designers, developers, and cross department alignment.She also has experience in various project phases including current and target-state assessments, vendor analysis, RFP creation and support, process strategy, business case justification, customer experience design, requirements development and agile and waterfall implementations.
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