Michael Liu
EVP, Head of Innovation at Carat US (dentsu)
- Role
- EVP, Head of Innovation at Carat Usa
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Michael Liu
Michael leads the Innovation practice at Carat US and works with clients and teams to build strategies that help prepare brands for the future consumer (near & far). He is a specialist turned generalist with experience and deep interest in emerging trends, youth culture, gaming, nascent tech, AI, branded content, data driven solutions, and decentralized experiences.His role is to anticipate the ever-changing value dynamic between brands, consumers, and media and help take measured steps to experiment and learn. He has lately been focused on exploring new forms of incentive structures, consumer connection points, and new business models for brands via AI, spatial experiences, and blockchain applications. Additionally, he previously led Global Strategy for Xbox, overseeing Xbox’s biggest console launch to date alongside some of their biggest title franchises. He has had the pleasure of working in various roles to garner a diverse perspective from Integrated Comms, Mobile, Global Strategy, and most recently Innovation. He\'s worked with great brands such as Microsoft, Xbox, General Motors, Mastercard, Burberry, Macy\'s, The Home Depot, Sony, Diageo, Subway, Proctor & Gamble, The Discovery Network, Nike, and others.
Experience
EVP, Head of Innovation
Sep 2023 — Present · New York, NY, US
Helping our clients distill nascent trends & tech, find the why behind the what, and empower our brands to experiment and connect with their consumers in new and effective ways.\"Innovation\" inherently has a broad and sometimes vague meaning, which will differ depending who you speak with and their business needs. Based on the immediate and long-term goals of our clients, our department focuses on everything from XR (AR, VR, MR), Audio, Ubiquitous Commerce, Social, Content, Web3, AI, and more.
Education
Texas State University
Business, Marketing
Skills
- Mobile Advertising
- Idesk
- Public Relations
- Media Strategy
- Mobile Technology
- Quantcast
- Dfa6
- Microsoft Outlook
- Advertising
- Marketing
- Comscore
- Mobile Communications
- Behavioral Graphics
- Sem
- Microsoft Powerpoint
- Integrated Marketing
- Mobile Marketing
- Doubleclick
- Printpak
- Digital Marketing
- Microsoft Word
- Dart
- Digital Strategy
- Media Planning
- Interactive Marketing
- Powerpoint
- Microsoft Excel
- Mobile Devices
- Online Advertising
- Digital Media
- Ad Relavance
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