Michael L.
Head of Creative & Publishing Hub @TÜV SÜD
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WORK HISTORY
Head of Creative & Publishing Hub @TÜV SÜD
Munich, DE
As Head of the Creative & Publishing Hub at TÜV SÜD, I lead a global team to deliver innovative creative strategies and impactful solutions across design, videography, podcasts, events, editorial, and web publishing. My focus is on fostering collaboration, streamlining processes, and driving excellence to elevate brand visibility and engagement while meeting diverse international market needs.
EDUCATION
University of Augsburg
Law, focus on product liability and criminology
ABOUT MICHAEL L.
Extensive expertise in marketing international brands and products, acquired during my tenure at Ketchum (BBDO) and Yahoo!Currently, my primary focus lies in establishing and leading a central unit in Digital Marketing at TÜV SÜD, with responsibility for its operations in Germany.What drives me? Innovation in marketing and a passion for embracing new technologies. There\'s always a next level that I set as a goal for myself and my team in the business. And if setbacks occur, it\'s all about getting back up and continuing without hesitation.My guiding principle is centered around authenticity, openness, and respect for my team and colleagues. Authoritarian leadership is not my style – people thrive when given ample space and the necessary trust to grow.
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