Melanie Licis

About Melanie Licis

Over a decade of experience focused in marketing strategy and analytics with a strong track record of driving program ROI growth and innovation. Extensive experience launching and optimizing multi-channel marketing efforts. Versatile team lead and IC comfortable in all project stages from ideation to implementation. Effective executive-level communicator with a talent for identifying customer needs. Known for my ability to simplify complex structures, learn quickly and deliver projects with aggressive deadlines.Specialties: Marketing Strategy and Planning, Customer Segmentation and Modeling, Cross-Functional Team Leadership, CRM & Loyalty Programs, Multi-Channel Execution Strategy, Messaging Strategy, Campaign Analysis, Strategic Analysis and Planning, Marketing Automation, Test Design, Campaign and Channel Optimization, Digital Analytics, Project Management and Revenue Forecasting, Data Mining and Reporting, Vendor Evaluation and Integration

Experience

1. Senior Manager Strategic Marketing

   Align Technology

   May 2024 — Present · Raleigh, NC, US

Education

• University of Washington

  Photography

  2008 — 2009

• Duke University

  BSE, Mechanical Engineering, Biology

• Duke University - The Fuqua School of Business

  MBA, Marketing, Operations

  2002 — 2004

• Northwest Wine Academy

  Wine Marketing and Sales

  2011 — 2016

Skills

• Strategy
• Strategic Planning
• Cross-Functional Team Leadership
• Web Analytics
• Integrated Marketing
• Multivariate Testing
• Business Intelligence
• Analytics
• Sas
• Statistical Data Analysis
• Digital Marketing
• Product Management
• Sql
• Marketing
• A/B Testing
• Optimization
• Marketing Research
• Marketing Management
• Test Planning
• Java
• Online Advertising
• Crm
• Segmentation
• Multi-Channel Marketing
• Analysis