Michael Lewis

About Michael Lewis

Most businesses don’t have a sales problem.They have a visibility problem.Customers tell you what they want to buy every day.Your systems capture it.Your teams just don’t see it.I help companies find the revenue that’s already there but quietly missed.What I Actually DoI analyze sales and inventory data the way a merchant does, not just an analyst.That means I don’t only look for obvious issues like stockouts or top-line declines. I look for adjacent, often invisible problems, including:Where demand showed up but assortment didn’tWhere sizing, timing, or allocation quietly blocked the saleWhere “reasonable” decisions added up to meaningful lost revenueMost teams are staring at the data.I help them see what it’s been trying to say.Why This Is DifferentBefore consulting, I spent my career inside retail.I’ve been accountable for:Buying decisionsMissed forecastsInventory riskMargin pressureExplaining results to leadership after the factThat experience matters.Because lost sales don’t live in dashboards alone.They live in the space between data, decisions, and human behavior.That’s where I work.What Clients GetWhen we work together, clients typically get clarity within the first 30 days on:Where customers wanted to buy but couldn’tHow much revenue was realistically missedWhich fixes matter and which don’tWhat to act on now vs laterNo fluff.No generic growth frameworks.Just clear, defensible opportunities tied to their actual business.Who This Is ForThis work is a strong fit if you:Run a product-based businessDo $25M+ in annual revenueHave sales and inventory dataSuspect you’re leaving money on the table but can’t pinpoint whereIf you’re looking for motivation, hype, or theoretical strategy, I’m not your guy.If you want someone who can quietly show you where revenue slipped through the cracks, we should talk.A Bit More ContextI’m also an entrepreneur, a founder, and a dad.I’m currently writing a book on my career in retail, the mistakes, the blind spots, and the lessons you only learn by being in the seat when decisions matter.That same perspective shapes how I work with clients today.If you’re curious whether your data is hiding missed sales, feel free to reach out.A short conversation is usually enough to know.

Experience

1. Founder

   Sustainable Souls, Inc

   Aug 2019 — Present · Belmont, MA, US

   Sustainable Souls is the print on demand partner for organizations that care about our world. Working with large and small companies that share values of sustainability and environmental responsibility, our services combine two disruptive forces—print-on-demand manufacturing and sourcing of sustainable raw materials, namely recycled plastic content—to produce apparel that ends up on the backs of the world’s population instead of in the ocean.With more than 1 million plastic water bottles consumed every minute around the world, there is a lot of work to do to minimize their disposal, and by partnering with the best factories on the planet, Sustainable Souls is committed to making products that consumers want to buy and can truly make a difference.Sustainable Souls provides design, sustainable sourcing, printing, and direct shipments to your customers’ doors.

Education

• Northeastern University

  Coursework towards Master of Sports Leadership

• Emerson College

  Bachelor of Arts - BA