Michael Levison

About Michael Levison

High performance, results-driven Senior Level Marketing Communications Executive with a diverse career demonstrating visionary leadership, expertise and distinguished performance in the development and delivery of cost-effective high-performance marketing and advertising initiatives that increase revenue and customer retention including customer segmentation, promotional campaigns and brand l••••••••@gmail.com ACCOMPLISHMENTS * Member of executive team and direct contributor to development and roll-out of DSW footwear concept and brand, from start-up to dominant market position; resulting in an initial public offering valued at $1.5 billion.* Initiated and developed customer loyalty program which resulted in members delivering more than 60% of total sales, an ROI of 7:1, and being voted “best retail rewards program in the US” by Kiplinger.com.* Increased unaided brand awareness by 50%, advertising awareness by 150% and trial awareness by 70%, resulting in sales exceeding plan by 4% by developing innovative marketing strategy and consistent marketing campaigns that communicated that DSW was the destination source for value-priced shoes.* Generated 5.8% prospecting results (vs. national average of 1-2%) by creating “best customer model” that led to better targeting and marketing efficiencies.* Successfully rolled-out Boot Barn Rewards program; resulting in over 80% customer participation, lift in average transaction retail (30%), lift in average units per transaction (29%), and lift in annual retail dollars (156%).* Initiated company’s first ever national philanthropic partnership, creating custom CD with all proceeds going to the organization’s efforts to provide emergency financial and other assistance to the families of our service members and wounded soldiers.* Coordinated and directed a multi-media marketing campaign, resulting in comparative store sales increases greater than 19% in consecutive years.

Experience

1. Guest Teacher- Integrated Language Arts, Grades 7-12

   Educational Service Center of Central Ohio

   Feb 2008 — Present · Columbus, OH, US

   Licensed by the State of Ohio, Department of Education as a Substitute Teacher in Integrated Language Arts, grades 7-12. Guest Teacher in Bexley City Schools, New Albany-Plain Local Schools and Columbus School for Girls.

Education

• Ohio University

  Bachelor of Science (BS) - Journalism, Advertising

  1976 — 1980

Skills

• Team Building
• Customer Engagement
• Advertising
• Strategic Communications
• Sales
• Brand Awareness
• Customer Segmentation Strategy
• Strategic Brand Positioning
• Customer Service
• Brand Development
• Segmentation
• Agency Relationship Management
• Multi-Channel Marketing
• Media Mix
• Endorsements
• Marketing Budget
• Marketing Mix
• Customer Acquisition Strategies
• New Customer Acquisitions
• Integrated Marketing
• Co-Branding
• Campaign Management
• Building Brand Awareness
• Strategic Planning
• Cross Promotions
• Public Relations
• Sponsorship Activation
• Loyalty Programs
• Customer Acquisition
• Brand Management
• Acquisition Campaigns
• Business Strategy
• Marketing Strategy
• Marketing
• Brand Perception
• Retail
• Loyalty Marketing
• Direct Marketing
• Online Marketing
• Marketing Management