Mark Leskowyak
Head of Digital & Brand Strategy | Growth Marketing Leader | Customer Acquisition & Lifecycle | Financial Services & Fintech | Performance Marketing | Team Builder
- Role
- Head of Brand and Digital Marketing at JPMorganChase
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Mark Leskowyak
Dynamic, growth-driven Marketing Executive with 20+ years of experience leading digital transformation, brand reinvention, and performance marketing across financial services and consumer sectors. I blend classical brand strategy with digital-first execution—equally at home crafting board-level growth plans or rolling up sleeves to drive performance.I’ve led high-performing teams and built scalable marketing engines that drive revenue, increase customer lifetime value, and elevate brand equity. Known for aligning marketing with business strategy, building omnichannel demand, and delivering measurable ROI across the full funnel.My approach is data-informed, customer-obsessed, and outcomes-oriented—leveraging automation, CRM (Salesforce, Braze), and real-time analytics to deliver personalized, high-impact experiences.Core Competencies:• Executive Leadership & Team Development• Brand Strategy & Market Positioning• Growth Marketing & Revenue Acceleration• Digital Transformation & Martech Integration• Full-Funnel Performance Marketing (B2C/B2B)• CRM, Personalization & Retention Strategy• Product Marketing & GTM Strategy• Customer Experience & Journey Mapping• Budget Management & P&L Accountability
Experience
Head of Brand and Digital Marketing
Jan 2023 — Present · Columbus, OH, US
Led a $10M brand transformation, launching the “All the Way Home” platform fueling our $50M paid media campaign across TV, OLV, CTV, social, and influencer campaigns- Drove a 13% incremental lift in new customer acquisition and 17% increase in site traffic through digital-first paid media- Produced celebrity influencer campaigns (Michelle Obama, Kevin Hart, Ryan Serhant), achieving 1–2% engagement rates and +21% web traffic- Managed 5 senior marketers, aligning brand and performance efforts to deliver double-digit loan growth
Education
Capital University
Master of Business Administration - MBA, Marketing/Marketing Management, General
The Ohio State University
Bachelor of Arts - BA, Psychology
Skills
- Marketing Strategy
- Customer Acquisition
- Direct Marketing
- Cross-Functional Team Leadership
- Database Marketing
- Market Research
- Strategy Development
- Online Marketing
- Email Marketing
- Customer Marketing
- Brand Management
- Brand Implementation
- Strategy
- Segmentation
- Brand Development
- Marketing
- Banking
- Portfolio Management
- Analytics
- Credit Risk
- Integrated Marketing
- Customer Insight
- Multi-Channel Marketing
- Competitive Analysis
- Marketing Research
- Marketing Management
- Market Planning
- Digital Marketing
- Market Analysis
- Marketing Communications
- Interactive Marketing
- Lead Generation
- Strategic Thinking
- Relationship Marketing
- Direct Mail
- Relationship Management
- Online Advertising
- Sem
- Pricing
- Financial Risk
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