Michelle Eatherton

About Michelle Eatherton

I build partnerships and sales motions that drive growth.Over the years, I’ve learned that the best partnerships aren’t transactional. Rather, they’re built on clarity, trust, and shared incentives. When done right, they open markets, accelerate revenue, and create long-term leverage for everyone involved.I’ve spent my career working at the intersection of product, sales, finance, and legal, turning strategy into scalable partner programs and go-to-market motions. I’m energized by the “figure it out” building stage. The part where you are deciding on aggressive growth targets, defining the right ICP and the partners who serve them, structuring smart deals, aligning teams, and building systems that translate relationships into measurable revenue.As Chief Business Officer at Liminal.ai, I’m focused on building a GTM strategy that’s collaborative, data-driven, and adaptable as the market evolves. We are on a mission to help organizations say yes to generative AI in a safe, secure manner with our SaaS platform. I care deeply about making sure our partnerships create real value for customers, not just activity.A few moments I’m proud of:• Increasing upmarket partner recruitment by 11% at HubSpot through a reimagined acquisition and incentive strategy• Launching R3’s Partner Connect program in just six weeks, building credibility with enterprise partners from day one• Scaling partner investments at AWS from 220 to 800+ partners while increasing ROI from 8.5X to 10.8X• Building a 92% partner sourced pipeline at Liminal, seed stage at the time, within 15 months of the first iterations of our partner programs.At the core, I’m a builder. I build ecosystems, teams, and growth strategies, and I love working with smart, ambitious people who want to do the same.If that resonates, I’d love to connect.

Experience

1. Chief Business Officer

   Liminal

   Feb 2024 — Present · Raleigh-Durham-Chapel Hill, NC, US

   Owner of the revenue target for the company. Leveraging Partnerships & Alliances and GTM Strategy experience to drive results for Liminal.ai, the most secure, flexible and cost effective option for regulated enterprises to access Gen AI.

Education

• WSU Carson College of Business

  Master of Business Administration - MBA, International Business

• University of Wisconsin-Madison

  Bachelor of Arts - BA, International Relations, French

Skills

• Sales
• Business Development
• Pre-Sales
• Managed Services
• Sales Process
• Program Management
• Solution Selling
• Partner Management
• Channel Partners
• Data Center
• Resellers
• Leadership
• Channel
• Marketing Strategy
• Account Management
• Management
• Storage
• Sales Management
• Networking
• Sales Operations
• Strategy
• Lead Generation