Marsha L. Laurano

About Marsha L. Laurano

Accomplished, dynamic and energetic biotechnology executive with diverse, progressive experience both in the start-up and growth phase of life science corporations. Proven ability to thrive in entrepreneurial business environments and for achieving strong market growth with consistent revenue performance. Demonstrated ability to lead diverse groups of professionals in sales and marketing initiatives. Documented success with premium priced treatments and modalities including novel medical devices, in multiple disease states. Significant experience and expertise in buy-and-bill, as well as direct purchase models of health care delivery. Expertise in National Accounts with GPO, IDN and network contracting. Proven and documented ability to work under pressure and to commit the time and resources beyond what is expected to meet goals.

Experience

1. Chief Commercial Officer (CCO)

   Genomic Prediction

   Sep 2023 — Present

Education

• Rutgers University

  Master of Science (MS), Micromolecular Genetics

  2002 — 2003

• St. Joseph's University

  Master of Business Administration (MBA), Pharmaceutical Marketing and Management

  2020 — 2021

• Rutgers University-Cook College

  Bachelor of Science (BS), Pre-Medicine/Pre-Medical Studies

  1996 — 2000

Skills

• Distribution Strategies
• Customer Insight
• Sales Operations
• Customer Retention
• Buy & Bill
• Distribution Management
• Start-Up Environment
• Medical Devices
• Product Launch
• Pediatrics
• Oncology
• Urology
• Epidemiology
• Surgery
• Nephrology
• Pharmaceutical Sales
• Operating Room
• Surgical Centers
• Customer Oriented
• Customer Engagement
• Cardiology
• Public Health
• Pediatric Surgery
• Healthcare Management
• Surgeons
• Infectious Diseases
• Biotechnology
• Marketing
• Hospitals
• Customer Experience
• Pharmaceutical Industry
• Sales Force Development
• Hospital Sales
• Allergy
• Customer Satisfaction
• Startup Development
• Healthcare
• Microsoft Office
• Sales
• Selling Skills