Michaela Lassig

About Michaela Lassig

Hey there! I\'m Michaela!I\'m a B2B marketing executive with 12+ years of scaling demand generation engines for high-growth SaaS companies, and someone who believes the best marketing feels like magic but runs on data. You might have seen me go viral for asking ChatGPT for wedding glow-up advice (yes, that was me in People Magazine, Daily Mail, Washington Post, and on the Kim Komando show—sometimes the best content ideas come from real life!).My leadership journey has taken me from building demand generation engines from scratch at hypergrowth startups like Strivr to scaling ABM programs at enterprise AI companies, with leadership roles spanning everything from VR platforms to PE-backed martech portfolios.Along the way, I\'ve been fortunate to lead incredible teams at companies like UpKeep, Traject, SnapLogic, and ManageXR, learning that the best growth happens when you build systems that make great performance inevitable—not heroic. I\'m a systems thinker, team builder, and pipeline obsessive at my core. I\'m proudest of the marketing engines I\'ve built that consistently exceed targets (like achieving 70% marketing-sourced revenue during Strivr\'s $30M Series B) and the teams I\'ve developed where people grow while hitting aggressive goals. My best work happens when I can turn marketing strategy into measurable business impact alongside people who believe in building something meaningful together.🤖 I\'m fascinated by how AI is transforming marketing execution—I\'ve already built AI-powered outbound systems that reduced cost-per-lead by 36%, and I clearly know how to make AI work for both business and personal goals! When I\'m not building pipeline, my wife and I are playing with our two dogs, hitting the tennis courts, or cheering on our Seattle Reign (NWSL) and Storm (WNBA) as season ticket holders—nothing beats a great game with friends and the energy of live sports!🦸‍ Superpowers include: full-funnel demand generation, Account-Based Marketing program design, pipeline attribution and forecasting, Revenue Operations alignment, team leadership and development, cross-functional collaboration, AI integration, marketing automation, and turning startup chaos into scalable growth systems.Currently exploring Director+ leadership opportunities in growth marketing, ABM, revenue marketing, and demand generation where I can build the next marketing engine that turns strategy into predictable revenue.

Experience

1. Marketing Director

   Bodypoint, Inc

   Oct 2025 — Present · Seattle, WA, US

Education

• Occidental College

  Bachelor of Arts, Kinesiology with a Pre-Medical

Skills

• Program Management
• Research
• Editing
• Management
• Start-Ups
• Business Development
• Leadership
• Entrepreneurship
• Fundraising
• Social Media Marketing
• Marketing Strategy
• Event Management
• Public Speaking
• Marketing
• Public Relations
• Online Marketing
• Microsoft Office
• Online Advertising
• Facebook
• Event Planning
• Microsoft Excel
• Powerpoint
• Advertising
• Social Media
• Non-Profits