Michael Laplaca
Proven Digital Marketing Leader, Sports Marketing Background. I get consumers.
- Role
- Senior Social Media Director at Jackson
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Michael Laplaca
I am a digital marketing and content professional who brings creative and strategic thinking together. I enjoy developing and growing deeper relationships between consumer, brand and property through a strategic content plan, brand voice and activation.
Experience
Senior Social Media Director
Jul 2024 — Present · Nashville, TN, US
Achieved a 7.6% increase in Jackson\'s engagement rate and an addition of engagements. • Overhauled the social media selling initiative, resulting in a 34% rise in participation and a 246% boost in engagements. • Cultivated a robust partnership with compliance to ensure all social media content meets SEC and FINRA approval standards.
Education
University of Dayton
Master's degree, Communication and Media Studies
2008 — 2011
University of Missouri-Columbia
Bachelor’s Degree, Journalism
1998 — 2002
Skills
- Editing
- Video Editing
- Brand Development
- Broadcast Television
- Online Marketing
- Social Media Marketing
- Event Planning
- Blogging
- Graphic Design
- Brand Management
- Strategic Communications
- Broadcast Production
- Video Production
- Digital Marketing
- Marketing
- Event Management
- Public Speaking
- Social Media
- Higher Education
- Public Relations
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