Michael Thompson
- Role
- Senior Marketing Database Analyst at Penske Transportation Solutions
- Location
- Reading, PA, US
- LinkedIn followers
- 500 followers
About Michael Thompson
There’s no shortage of dashboards, data dumps, and well-intentioned white noise in this…
Experience
Senior Marketing Database Analyst
Penske Transportation Solutions
Mar 2022 — Present
Working with large internal and external market datasets to enable their use to drive business growth, I assist in developing target markets, identifying company targets, and measuring the success of nurturing programs that grow revenue with target accounts. More specifically, I am: Qualifying and using Penske’s Market Universe, advising the organization of data limitations and needs, and helping improve data quality and usability Defining database nurturing program measurement criteria, creating a reporting structure, pulling data, and developing a communication cadence Identifying account targets from marketing database for use in nurturing programs Analyzing available market and customer data to inform segmentation and targeting work Measuring business success metrics such as gains in new customers and prospects from targeted accounts and share of wallet increase
Skills
- Social Media Communications
- Google Analytics
- Corporate Blogging
- Leadership
- Microsoft Excel
- Surveymonkey
- Public Policy
- Government Affairs
- Policy Analysis
- Government
- Strategic Planning
- Public Administration
- Nonprofit Organizations
- Market Research
- Project Management
- Microsoft Access
- Research
- Salesforce.com
- Survey Design
- Policy
- Nonprofits
- Statistics
- Economic Development
- Tableau
- Training
- Land Use
- Management
- Data Analysis
- Community Development
- Website Development
- Public Speaking
- Microsoft Word
- Social Media
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