Ray Erickson

About Ray Erickson

I am a Sr. Customer Success Manager working with large multi-national, multi-division corporations in navigating through their management organizations to help set strategy for their marketing automation efforts. I provide guidance for their transformation activities from being traditional marketers to modern marketers. I help bring marketing and sales together to accomplish their goals. I educate on modern marketing concepts such as lead scoring, revenue performance management, closed loop reporting so that marketing organizations can show the value they add to the bottom line revenue. I assist organizations in aligning their staff with their digital marketing strategy. Many CMO\'s today are now responsible for showing the contribution of their organization to sales. I guide them and provide tools to help with that proof.Specialties: Process building, marketing analytics, enhancing communication between marketing and sales, lead scoring, SEO, integrated sales and marketing funnel, organizational alignment, architecture reviews to align with marketing strategy, data strategy.

Experience

1. Sr Principal Transformation Advisor

   Oracle

   May 2015 — Present

   I work with large multi-national, multi-division corporations in navigating through their management organizations to help set strategy for their marketing automation efforts. I provide guidance for their transformation activities from being traditional marketers to modern marketers. I help customers optimize their marketing through focusing on people, process, and technology. Two of my customers have won Oracle Marketing Cloud Markie awards for best marketing eco-system and best nurture campaign.

Education

• Kankakee Community College

  AAS, Computer Programming

  1971 — 1974

• Mount Vernon Nazarene University

  BA, Business Administration

  1974 — 1976

• Xavier University - Ateneo de Cagayannotactive

  MBA, Business Administration

• Bradley Bourbonnais Community High School

  Diploma

  1967 — 1971

Skills

• Product Marketing
• Social Media Marketing
• Web Analytics
• Strategic Partnerships
• Project Management
• Strategy
• E-Commerce
• Saas
• Online Lead Generation
• Email Marketing
• Website Optimization
• Advertising
• Online Video Marketing
• Multi-Channel Marketing
• Product Management
• Leadership
• Online Advertising
• Business Process Improvement
• Management
• Cloud Computing
• Marketing
• Solution Selling
• Demand Generation
• Salesforce.com
• Digital Strategy
• Product Development
• Search Engine Optimization (SEO)
• B2b Marketing
• SEO
• Business Analysis
• Online Marketing
• Process Improvement
• Analytics
• Marketing Strategy
• Crm
• Marketing Communications
• Lead Generation
• Software as a Service (Saas)
• Digital Marketing
• Marketing Automation