Mariana Krym
Founder-Operator | Product Strategy, Product Marketing & GTM | AI • Deep Tech | Co-founder/COO (≈140K DAU) | Ex-Waze (15M)
- Role
- Vyvo
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Mariana Krym
Focused on senior leadership roles in Product Marketing, Platform GTM, and Product Strategy for applied AI and deep-tech platforms.I’m a founder-operator and product/GTM leader with 20+ years scaling platforms globally. I turn complex products into repeatable adoption through product strategy, product marketing systems, partnerships, and go-to-market—especially when success requires real local adaptation rather than exporting a single HQ playbook.Most recently, I was Co-founder & COO of Vyvo Smart Chain and led Product Strategy across AI products—taking VAI OS / LifeCoPilot from concept to launch and building the product and GTM narrative (positioning, messaging, launch strategy, and partner/sales materials). I helped scale the platform to ≈140K DAU and translated privacy and consent constraints into customer-facing trust narratives.Previously, I led Waze (Google) LATAM, scaling from launch to 15M users across six markets with zero paid acquisition, and building the regional monetization and partnerships engine. Earlier, I helped launch and scale Twitter, Spotify, LinkedIn, and Snapchat across LATAM through IMS / Aleph Group.Core strengths: category narrative • positioning • product marketing systems • partner GTM • adoption/retention strategy • cross-functional operating cadenceSpeaker: Web SummitMedia & publications: Bitcoin.com, HackerNoon, TechTimes, Blockworks, Unite.AI, The Defiant
Experience
Present
Education
BSP - Business School São Paulo
Master of Business Administration - MBA, Global Economics
2007 — 2007
Stanford University Graduate School of Business
Executive Program, Disruptive Technologies & New Business Models
2013 — 2013
Stanford University Graduate School of Business
Executive Program, Entrepreneurship & Startup Readiness
2011 — 2011
FAAP - Fundação Armando Alvares Penteado
Bachelor's degree, Communication and Media Studies
1998 — 2001
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