Michael Kricsfeld
Marketing Leader | Multi-Brand Franchise Growth at KBP Brands (KFC, Taco Bell, Arby’s, Sonic) | Digital, Loyalty & Performance Strategy
- Role
- Senior Marketing Manager at KBP Brands
- Location
- Overland Park, KS, US
- LinkedIn followers
- 500 followers
About Michael Kricsfeld
Growth-focused marketing executive with 20+ years of experience driving performance across franchise, contract foodservice, and independent hospitality businesses.Currently leading multi-brand marketing strategy at KBP Brands, one of the nation’s largest franchise operators of KFC, Taco Bell, and Arby’s, where I translate national brand initiatives into scalable, high-performing execution across hundreds of locations. My work spans mobile app and loyalty ecosystems, SMS lifecycle marketing, third-party delivery strategy, local activation, and cross-channel campaign deployment — all grounded in data and operational feasibility.Prior to KBP, I led customer acquisition and retention marketing within contract foodservice organizations, helping develop mobile app platforms and recurring weekly offer systems to drive frequency and engagement. Earlier in my career, I helped reposition and rebrand a regional catering company, elevating its market presence and expanding its reach.In addition to corporate leadership roles, I co-founded and operated a retail and catering concept, gaining firsthand experience in brand development, margin management, staffing, and customer experience execution.Because I’ve worked across businesses ranging from founder-led operators to enterprise franchise systems, I bring a unique perspective: scalable growth must be strategically sound, digitally integrated, and operationally executable.I’m known for building repeatable marketing systems that drive measurable traffic, customer lifetime value, and profitable growth — on time, on brand, and on budget.
Experience
Senior Marketing Manager
Apr 2022 — Present · Overland Park, KS, US
Skills
- Hospitality Industry
- Account Management
- Sem
- Event Planning
- Management
- Social Media Marketing
- Digital Marketing
- SEO
- Sales
- Hospitality
- Blogging
- Leadership
- Retail
- Training
- Google Adwords
- Event Management
- Budgets
- Food
- Email Marketing
- Restaurant Management
- Social Networking
- Restaurants
- Special Events
- Food & Beverage
- Customer Service
- Marketing
- Parties
- Social Media
- Online Marketing
- Food Service
- Catering
- Marketing Strategy
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