Mary-Katherine McCarey

About Mary-Katherine McCarey

I am a marketing pioneer who thrives on daily innovation, creativity, and strategic execution. With a deep passion for customer-driven growth, I blend data-driven insights with enthusiastic optimism, empathetic leadership, and the ability to cut through the noise to drive real, measurable impact. Whether leveraging conventional or unconventional solutions, I take ownership, exceed expectations, and accelerate business outcomes.I specialize in turning insights into action. I uncover hidden drivers and behavioral triggers to fuel growth by decoding customer behavior through research and data analysis. My ability to identify patterns, analyze gaps, and translate insights into competitive advantage has delivered measurable success. This approach has benefited companies, from Fortune 500 enterprises to high-growth startups and my family\'s post-concussion challenges. A few highlights: ACHIEVEMENTS & IMPACT- Drove $50M in new customer acquisition through strategic segmentation- Improved lead conversion by 85%, achieving $70M ARR- Led 120% growth, increasing webinar registrations to 1.2K/month. ENGAGEMENT & DEMAND GEN- Executed a campaign achieving a 40%+ open rate and $400K pipeline in six weeks- Booked 50 CEO meetings in 2 weeks, which led to $20M in revenue- Boosted membership 5X with 98% customer satisfaction- Expanded local non-profit pickleball club members by 170%. STRATEGIC LEADERSHIP & INNOVATION- Transformed data into actionable results by fixing trial download workflow to drive $5M new revenue- Built never-been-done-before content to shorten the sales cycle and increase sales by 35%- Mentored 5 global teams, fostering innovation and collaboration.‍ CONTINUOUS LEARNING & THOUGHT LEADERSHIPI stay ahead of marketing trends, embracing new technologies and AI advancements. COMMUNITY INVOLVEMENTI\'ve served as VP of Programming for AMA Boston, coached at Babson College, and integrated pickleball into my local community. I\'m a board candidate for non-profits and actively mentor professionals. My expertise includes:GTM Strategy | Market Research & Analysis | Branding | Product Marketing & Rollouts | Demand Generation & ABM | Digital Cross-Channel Marketing (Web, SEM, SEO, Email, Events)| In-person & Virtual Events | Speaker & Moderator | Partner Marketing | PR/Analyst Relations | Global Team Leader & Mentor | Operational Excellence & Dashboards | Post-M&A Integration | Enablement Tools | If you seek a marketing leader who drives growth through strategic insights and creative execution, let\'s connect.

Experience

1. Fractional Marketing

   Chief

   Oct 2022 — Present · Boston, MA, US

   Chief is a private network designed for the most powerful women in executive leadership to strengthen their network, magnify their influence, and pave the way to bring others with them. Launched in 2019 by Carolyn Childers and Lindsay Kaplan, its mission is to drive more women to the top and keep them there. Chief has been recognized as one of Fast Company’s Most Innovative Companies of 2021, and its diverse membership includes of the most senior executives in the United States.

Education

• Saint Michael's College

  BS, Marketing, Business

• Babson F.W. Olin Graduate School of Business

  MBA, Marketing and International Strategy

Skills

• Digital Marketing
• B2b Marketing
• Lead Management
• Marketing Strategy
• Demand Generation
• B2b Online Marketing
• Direct Marketing
• Branding
• B2b
• Product Marketing
• Online Marketing
• Online Advertising
• Marketing Communications
• Go-to-Market Strategy
• Salesforce.com
• Lead Generation
• Product Management
• Marketing
• Leadership
• Start-Ups
• Strategy
• Multi-Channel Marketing
• Crm
• Integrated Marketing
• Management
• Saas
• Strategic Partnerships
• Brand Development
• Sales
• Advertising
• Sales Management
• Marketing Automation
• Public Relations
• Strategic Planning
• Marketing Management
• Competitive Analysis
• Social Media
• Email Marketing
• Program Management
• Analytics