Matthias Klappenbach

About Matthias Klappenbach

Product management leader with 15+ years of experience in building and scaling…

Experience

1. Director, Unified Experience Platform

   eBay

   Feb 2020 — Present

   Leading the platform product team responsible for changing the way eBay communicates with customers. The Unified Experience Platform is our foundation to communicate with our customers in a more relevant and orchestrated way. My team of product owners and project managers drives the vision and platform to manage audiences, to author, render and deliver content & develop contact strategies in a channel-agnostic way on- and off eBay. Our unified capabilities power hundreds of millions of emails and billions of events daily across eBay\'s global sites and apps. We build relationships with stakeholders across the globe and help manage the change needed to become more customer-centric through advancing technology. Responsible for the work of 11 agile teams with a focus on: Orchestration & Experience Management Audience Platforms Content Authoring Content Delivery and Presentation Optimization Omni Channel Campaign Management Dynamic Incentives Display Advertising Email Delivery Push Delivery

Education

• Berufsschule Frankfurt

  Bachelor's degree, Business Administration and Management

  1999 — 2002

Skills

• E-Commerce
• Html & Css
• Software Development
• Online Advertising
• Facebook Marketing
• A/B Testing
• Conversion Optimization
• Online Marketing
• Web Development
• Affiliate Marketing
• Agile Methodologies
• Web Design
• Css
• Web Marketing
• Html
• Agile Project Management
• Databases
• Data Feeds
• Google Products
• Analytics
• Organic Search
• Sem
• Ppc
• Product Management
• Advertising
• Facebook Api
• Landing Page Optimization
• SEO