Meenakshi Kaushik
IIM-C | Driving Market Leadership & Strategic Growth | Healthcare & Diagnostics Marketing | Brand Management | KOL Engagement | Public Policy Advocacy | P&L | Mentoring | Blissipline -A way of life...
- Role
- Marketing Manager Area Marketing Lead at Abbott
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Meenakshi Kaushik
Driving Growth, Innovation & Impact in Healthcare Marketing, One Strategy at a Time With 25+ years of experience in healthcare, medical devices, diagnostics, and pharmaceuticals, I have led high-impact marketing strategies that not only drive revenue growth but also enhance brand equity and market positioning. My expertise spans strategic marketing, business transformation, KOL engagement, and public health advocacy, working alongside cross-functional teams to create market-leading campaigns and partnerships. Spearheaded Abbott’s award-winning \"BE THE 1\" campaign, elevating Abbott’s blood donation initiative to contribute 15% of India’s donations and increase donor participation by 12%. Drove Abbott’s market share from 7% to 25% in five years, positioning it as the No.1 CLIA player in Transfusion Medicine. Spearheaded strategic collaborations with MOHFW, WHO, NACO, influencing public health policies and fostering innovative healthcare solutions. I thrive at the intersection of marketing innovation, customer engagement, and healthcare impact, ensuring that every campaign is not just about business growth but also about saving lives and shaping the future of healthcare. My leadership is rooted in H2H (Human-to-Human, Heart-to-Heart) connection, driving sustainable success with people at the core. I’m always open to collaborating, sharing insights, and exchanging ideas with professionals in the healthcare, diagnostics, and life sciences industries. If you\'re interested in discussing: Strategic marketing & branding in healthcare Innovative Digital Marketing strategies and CX transformation Public health advocacy & policy initiatives KOL engagement and partnerships Growth-driven market expansion and business development Let’s start a conversation! Feel free to connect via LinkedIn or email me at m••••••••@gmail.com Beyond Work: Passionate About Healthcare, Innovation & Social Impact While my professional life revolves around transforming healthcare marketing, I am equally passionate about mentorship, leadership development, and public health advocacy. I believe in using marketing as a force for good—whether it\'s increasing blood donations, raising awareness for life-saving medical innovations, or shaping public health policies. Beyond work, I enjoy: Speaking at industry conferences & mentoring young marketers Exploring offbeat travel destinations & adventure sports Diving into marketing psychology & behavioural science research If you share a passion for healthcare marketing innovation, let’s connect!
Experience
Marketing Manager Area Marketing Lead
Jul 2019 — Present · IN
Marketing Leadership & Business GrowthDrove Abbott’s market share from 7% to 25% in the Transfusion Medicine sector, positioning Abbott as the No. 1 CLIA player in India.Designed and launched high-impact marketing campaigns, leveraging data analytics, digital media, and strategic partnerships.Award-Winning Marketing Campaigns & Public Health AdvocacyLed “BE THE 1” campaign, increasing blood donations by 192K (15% of India’s total) and boosting female donor participation from 5.8% to 8.5%.Engaged with government bodies, WHO, MOHFW, and NACO to influence policy changes and drive public health initiatives.Strategic Partnerships & LeadershipFostered partnerships with KOLs, healthcare institutions, and regulatory bodies, driving policy changes in blood safety & diagnostics.Led training and mentoring programs, ensuring cross-functional collaboration and sales effectiveness.Recognition:2022 Global Marketing Excellence Award for strengthening Abbott’s brand presence in India.Invited speaker at international conferences (TRANSCON, TRANSMEDCON, AABB-AATM) to represent Abbott Transfusion Medicine.
Education
Daulat ram college
B.Sc
1993 — 1996
Indian Institute of Management Ahmedabad
Future Leaders Develpment Program
2022 — 2022
Symbiosis institute of Management Studies
MBA
2008 — 2010
Delhi University
MSc.
1996 — 1998
1% Club
Finance Mastery
2024
Indian Institute of Management, Calcutta
Executive Programme in Leadership and Management
2017 — 2018
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