Mark K.

About Mark K.

Data and analytics leader with 15+ years driving strategy in the digital media ecosystem. Deep expertise in translating complex, large-scale data into actionable insights that enhance decision making and deliver measurable commercial growth. A proven track record of powering ad sales performance, equipping sales and sales support teams with the data, insights, and tools they need to win. Known for building high-performing teams from the ground up, developing talent, and pioneering analytics initiatives that have fundamentally changed how organizations use data to tell compelling stories, influence buyers, and drive sales.

Experience

1. Vice President - Data Analytics

   SiriusXM

   Oct 2012 — Present · New York, NY, US

   Recipient of Pandora/SiriusXM’s Rising Star Award.• Promoted five times during tenure, starting as an Analyst.• Manage an elite team of five highly technical and skilled employees. • The first Analytics hire to support the NYC office, Pandora’s largest Sales and Client Services office.• Leverage “big data” via SQL (BigQuery) to analyze, interpret, and synthesize Pandora/SiriusXM user consumption, engagement, listening habits, and trends.• Developed a holistic podcast reporting ecosystem centered around incremental podcast reach. Highlighting a +56% median incremental reach for advertisers when adding podcasts to their campaigns: Recognized as the go-to subject matter expert for clean room solutions (LiveRamp, Habu) —architected scalable, advertiser-ready query frameworks to unlock insights on optimal reach & frequency, ROAS, and multi-touch attribution across high-impact campaigns for P&G’s topbrands via WPP.• Oversaw the team’s data migration from an on-premises data storage environment to Google Cloud Platform (GCP).• Spearheaded automation efforts that streamline reporting and reducing manual querying and deliverables by 45%.• Conceived and product managed the most widely used reporting and analytics platform at Pandora, a comprehensive solution for all campaign metrics, reducing ad hoc requests to department by 75%.• Developed a multi-purpose business inteliigence reporting platform exclusively for sales leadership, enabling top executives to make informed and educated decisions involving millions of ad-sales dollars.• Created over two dozen automated data visualization dashboards via Tableau for company-wide use.• Supports the sales organization by providing valuable insights from various data sources, including usage logs, analytics platforms, ad delivery reports, and third-party research.

Education

• Virginia Tech

  BS - Business, Marketing Management