Megan Tracey-Keane

About Megan Tracey-Keane

I\'ve always been good at observing people - why they do the things they do, and why they do the things they say they won’t do! I\'ve turned that skill into a career helping brands find the right messages and actions that change minds. I\'ve helped Harvard figure out how to talk about continuing education while maintaining their prestige, gotten financial advisors to actually sell a product 70% of them had written off (Manulife Vitality), and made a small, quirky bathroom cleaning brand into a viral sensation (Church & Dwight\'s Kaboom). Prior to the agencies, I cut my teeth making arts & culture interesting and accessible to people at institutions including the Guggenheim, the American Museum of Natural History, the Frick and Wave Hill. I am a swiss-army knife who can work across creative, comms, and business strategy because the best solutions usually live somewhere in between. What problems can I help you solve?

Experience

1. VP, Integrated Strategy

   dentsu

   Apr 2023 — Present · New York, NY, US

   Consultative strategy partner who works across the dentsu network to foster collaboration between disciplines, unify teams towards a single goal, and create impactful communications and experiences grounded in salient consumer & cultural truths.

Education

• Colgate University

  Bachelor of Arts (B.A.), Magna Cum Laude, Art History

  2011 — 2015

• New York University

  Art History

  2014 — 2014

Skills

• Millennium Catalog Library
• Instagram
• Team Leadership
• Strategic Planning
• Research
• Marketing
• Arts Administration
• Psychology
• Forrester
• Simmons
• Experian Hitwise
• Digital Marketing
• Microsoft Office
• Wikipedia
• Social Networking
• Social Media Marketing
• Cisionpoint
• Art History
• Visitor Experience
• Editing
• Public Relations
• Social Media
• Leadership