Matthew Endersby
Head of Analysis and Modelling (Data Science Manager) @Jaywing
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WORK HISTORY
Head of Analysis and Modelling (Data Science Manager) @Jaywing
Leeds, GB
Leads a team of Data Science Consultants working across Marketing & Risk Data Science problems including Marketing Mix Modelling, Attribution, and Scorecard Development/Validation. Member of Jaywing\'s AI Steering Group.Core Activities: Media Measurement, Attribution Modelling, Product Management, Project Management, Marketing Mix Models, Econometrics Consultancy, Dynamic Pricing / Strategy, Dashboarding & Visualisation, Data Analysis, Independent Model Validation, Proposition Development & Strategy. Main Verticals: Financial Services, Retail, Media.
EDUCATION
Lancaster University
Master of Science (MSci), Mathematics with Statistics (Study Abroad)
Texas A&M University
Study Abroad, Mathematics & Statistics
Holy Cross Sixth Form College
A-Levels
SKILLS
ABOUT MATTHEW ENDERSBY
I am a data science consultant with experience of marketing effectiveness (attribution, econometrics, and propensity modelling), risk modelling and product management across financial services, retail, and broadcasting.I obtained my Masters degree at Lancaster University in 2015. I embrace open-source and collaborative technologies and evangelise the use of Github, R and almost all R packages in \"the tidyverse\". I also have strong coding skills in Python and SQL.I have a casual interest in sports statistics and analytics. My fourth year dissertation was based on T20 cricket, specifically player valuation and team optimisation using Monte-Carlo Methods. I am also a qualified RFU referee, cricket scorer, ex-charity trustee, and ex-church secretary. I continue to serve in several voluntary roles.
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