Mark Skwarski
Game Content Strategy @ Amazon | Business Planning | Product Marketing
- Role
- Principal, Content Strategy - Amazon Luna Prime Gaming at Amazon Game Studios
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Mark Skwarski
I thrive on delighting customers in new ways by connecting business, technology, and art. For over 15 years I’ve used this approach to lead product, marketing, and business strategy teams, driving multi-billion-dollar brand growth at organizations such as Xbox, Amazon, and Autodesk. In my management style, I practice empowerment to help teams also challenge the expected using a similar blend of data, innovation, and creativity in their approach.Among my many career accomplishments, I have most notably: Led Xbox’s multi-billion-dollar business model transformation from a focus on hardware to offering cross-device gaming services for Console, PC, Cloud Gaming, and more. Grown Xbox Game Pass from 5M to 25M subscribers by leading global product marketing to launch new games, new hero features (such as PC and Cloud), and new types of marketing campaigns. Developed Amazon Advertising’s digital targeting & analytics portfolio; which drove over 8x growth by elevating and connecting brands to the most relevant of Amazon’s 200m+ monthly shoppers.Expertise in: Video Game Industry, Customer Insights, Business Strategy, Marketing Strategy, Product Management, Creative Storytelling, Brand Management, Brand Strategy, Subscriptions, Cross-Functional Leadership, Building Relationships, Influencing Organizations, Go-To-Market Planning
Experience
Principal, Content Strategy - Amazon Luna Prime Gaming
Nov 2025 — Present · Seattle, WA, US
Education
Cannes Lions School
Young Marketers Academy - The Jim Stengel Program, Brand Management Marketing
2015 — 2015
University of Strathclyde
Study abroad semester of History & Government
2009 — 2009
Cornell Johnson Graduate School of Management
MBA (with distinction)
2010 — 2012
Michigan Technological University
BSEE, Electrical Engineering
Skills
- Strategy
- Business Strategy
- Market Research
- Product Management
- Product Development
- Business Development
- Creative Evaluation
- Marketing Management
- Product Marketing
- Brand Management
- Branded Content
- Competitive Analysis
- Marketing Strategy
- Management
- Managerial Finance
- Cross-Functional Team Leadership
- Managing Creativity
- Video Content Strategy
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