Michael Rudman
Commercial Director @Mddus
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WORK HISTORY
Commercial Director @Mddus
London, GB
Executive Committee member reporting directly to the CEO. Leading all Commercial activity across sales, marketing and product, including leading the Customer Experience Programme and chairing the Change Board.
EDUCATION
University of Portsmouth
BA (Hons), Business Studies
University of Portsmouth
MA Hons, Marketing and e-Commerce
SKILLS
ABOUT MICHAEL RUDMAN
I build and lead commercial organisations and teams, covering sales, marketing, propositions, product and distribution, that grow sustainably and at pace.As a highly accomplished Executive Committee member, I set strategy across sales, marketing, propositions and product, then drive delivery through the people, structures and digital capabilities needed to have the biggest impact. I span the full commercial spectrum including revenue and customer growth, margin improvement, new product development, and the change programme that transforms how to reach and retain more customers.I lead large, cross-functional, diverse teams through significant change and organisational design, launching disruptive digital propositions, building strategic partnerships, and embedding customer-led thinking that delivers faster and bigger impact. I align boards and leadership teams around ambitious growth plans, and hold myself accountable for delivering them.Developing commercial talent is very important to me, and subsequently, I invest my time heavily in coaching individuals and teams, as well as pursuing cultural change that delivers more impactful performance.Outside of work, I serve as a Board Trustee of the Muscle Help Foundation, helping to shape strategy and overseeing governance and process, and directing activity and resources towards those living with Muscular Dystrophy.
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