Michael Kinney

About Michael Kinney

I’m a strategic nonprofit leader who thrives at the intersection of fundraising, technology, and human connection. I design and scale donor engagement strategies that are both data-driven and deeply personal, making every interaction meaningful and impactful.As Vice President of Donor Systems & Engagement at Children’s Miracle Network Hospitals, I lead the strategy, integration, and optimization of enterprise fundraising platforms and marketing technologies, including Salesforce Marketing Cloud and our Customer Data Platform. My work connects operations with engagement strategies, enabling personalized, multi-channel donor journeys across direct response, digital media, peer-to-peer fundraising, and our house file of supporters.Earlier in my career, I oversaw national program strategy for peer-to-peer fundraising movements like Extra Life and Dance Marathon, helping raise more than $200M for local children’s hospitals. These experiences cemented my belief in the power of community-led impact and the importance of putting donors at the center of every decision.I’m known for fostering a collaborative, fun, and growth-oriented work environment while delivering measurable results. I lead with transparency, curiosity, and optimism and I gravitate toward teams and projects that value innovation, collaboration, and continuous improvement.Specialties: Donor Systems Strategy | Salesforce Ecosystem | Digital Transformation | Multichannel Fundraising | Data Governance | Marketing Automation | Nonprofit Technology Leadership | Donor Engagement | Analytics & Insights | Team Leadership

Experience

1. Vice President Donor Systems & Engagement

   Children\'s Miracle Network

   Jul 2024 — Present

   Lead strategy, integration, and optimization of enterprise fundraising platforms and marketing technologies, including Salesforce CRM, Marketing Cloud, and Customer Data Platform.• Oversee design and execution of personalized, multi-channel donor journeys across direct response, digital, SMS, direct mail, and peer-to-peer fundraising.• Connect operations and engagement strategies to create data-driven, donor-first experiences that enhance retention and lifetime value.• Guide cross-functional teams in translating donor data into actionable insights that drive revenue growth and innovation.• Ensure governance, data integrity, and system interoperability across enterprise fundraising and marketing systems.• Partner with senior leadership to align technology, engagement, and fundraising goals with organizational strategy.• Mentor and develop high-performing teams, fostering a culture of collaboration, inclusion, and continuous improvement.

Education

• University of Iowa - Henry B. Tippie College of Business

  B.B.A.

Skills

• Fundraising
• Marketing Strategy
• Nonprofit Organizations
• Social Media
• Time Management
• Community Outreach
• Event Management
• Digital Fundraising
• Marketing
• Event Planning
• Public Speaking
• Leadership
• Email Marketing
• Strategy
• Social Media Marketing
• Corporate Social Responsibility
• Media Relations
• Nonprofits
• Advertising
• Program Management
• Strategic Planning
• B2b Marketing
• Volunteer Management
• Program Development
• Management