Matt Jeffrey
Head of Digital Marketing @Certas Energy
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WORK HISTORY
Head of Digital Marketing @Certas Energy
Warrington, GB
EDUCATION
Eggars school
GCSEs, GCSE
SKILLS
ABOUT MATT JEFFREY
I’m a strategic marketing leader with over 17 years of experience driving digital transformation, customer engagement, and growth across complex, multi-channel environments.As Head of Digital Marketing at Certas Energy, I lead digital strategy and delivery across B2B and B2C markets, covering web development, CRM, automation, analytics, paid media, SEO, and user experience. My role is about connecting the right systems, data, and people to create a joined-up, measurable digital ecosystem.I oversee the integration of platforms including WordPress, HubSpot, D365, Google Marketing Suite, and 8x8, ensuring marketing performance is transparent and accountable. My remit includes- Developing and supporting high-performing teams across development, SEO, and performance marketing- Leading transformation projects that modernise technology, streamline processes, and improve digital maturity- Building cross-functional collaboration between marketing, sales, and IT to improve efficiency and delivery- Embedding automation and attribution frameworks to enable smarter, data-driven decisionsI lead with a practical mix of clarity, empathy, and accountability, helping people grow, simplifying complexity, and making digital work harder for the business.
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