Michael Hvisdos

About Michael Hvisdos

Most growth initiatives don’t fail because the strategy was wrong.They fail because behavior never actually changed.You trained the team.You launched the methodology.You updated the CRM stages.For a short time, performance improved.Then it returned to normal.Pipeline quality drifted.Forecasts slipped.Deals stalled late.This is not a talent problem.Nor is it a motivation problem.It\'s a system problem.Most commercial organizations are designed to measure activity — not reinforce the behaviors that create customer movement.So under pressure, people revert to the old way of selling.Managers inspect.They don’t change behavior.At BETR we redesign the commercial environment so the right behaviors happen automatically.Not coaching harder.Not more training.We design systems to help executive teams:• Restore predictable revenue after rollout fatigue• Improve forecast reliability• Make frontline leaders behavior owners, not report auditors• Turn inconsistent execution into repeatable performanceBecause the real cost isn’t just missed numbers.It’s good people working hard inside a system that can’t produce consistency and leaders being held accountable for results they were never given the mechanisms to control.If your strategy is sound but performance varies quarter to quarter,you need to find a BETR Way.

Experience

1. Founder & Partner

   Betr

   Jan 2024 — Present · Austin, TX, US

   Companies don’t usually call us because they lack a strategy.They call when results don’t match the strategy or when they’re unsure whether the issue is strategy or execution.After training rollouts, methodology adoption, or leadership changes, performance improves briefly… then returns to old patterns. Forecasts slip. Deals stall late. Growth becomes unpredictable.We work at that moment.BETR helps executive teams diagnose whether the constraint is strategic clarity or behavior consistency and redesigns the commercial environment so the right behaviors happen reliably.Even when strategy was sound, the system around it wasn’t.We typically help teams:• Determine if growth issues are strategy or execution driven• Turn inconsistent execution into predictable revenue• Restore performance after rollout fatigue (Challenger, MEDDICC, etc.)• Improve forecast reliability and late-stage progression• Shift managers from inspection to behavior ownershipWhen behavior is embedded in the operating system, performance becomes repeatable.

Education

• Wilmington College (OH)

  Bachelor of Art, Business

  1984 — 1988

Skills

• International Business
• Strategic Planning
• P&L Accountability
• International Sales
• Sales Operations
• Energy
• Crm
• Sales Management
• Strategic Partnerships
• Process Improvement
• Finance
• Sales Process
• Program Management
• Business Development
• Income Statement
• New Business Development
• Sales
• Market Analysis
• Executive Management
• Business Planning
• Management Consulting
• B2b
• Direct Marketing
• Strategy
• Salesforce.com
• Leadership
• Pricing
• Financial Analysis
• Public Relations
• Cross-Functional Team Leadership
• Business Strategy
• Marketing Strategy
• P&L Management
• Marketing Communications
• Product Development
• Mergers & Acquisitions
• Entrepreneurship
• Manufacturing
• Management
• Product Management