Depalma

About Depalma

MJ DePalma is a visionary business strategist serving as the Head of Inclusive Business…

Experience

1. Global Director of Cultural & Inclusive Business Impact

   Microsoft

   Sep 2018 — Present

   Leading ESG business impact strategy as well as Inclusive Marketing and Product enablement at Microsoft Advertising, across Web Experiences, and E+D with a focus to empower our global team of engineers, sales, marketers, partners, clients and the ad industry who crave to innovate inclusively with purpose on a global scale. Built scaled programs across Microsoft and global external channels, influencing for impact amplifying more empowered employee and customer experiences. Architect of our inclusive, equitable, and sustainable business strategy. Led the creation of Marketing with Purpose Playbook + course, key contributor of the course Inclusive Marketing at Microsoft reaching marketers and Influencing for Impact course to scale empowerment across Microsoft. Founding member of the LGBTQIA+ business resource group, Out at MCB to ensure inclusive, marketing, media and customer experiences. Created the business case for a dedicated role and business priority. Developed a net new body of research that ultimately led to the highest award at Microsoft, The Platinum Club <1% achieve with Marketing with Purpose used as a framework across many of Microsoft\'s businesses. Currently serving as advisor and program manager of Sustainability Measurement in Advertising for Microsoft Advertising.

Education

• Yale School of Management

  Corporate Sustainability Management: Risk, Profit, and Purpose

• Parsippany High School

  Diploma, College Prep

• UCLA

  BA, Psychology

  1989 — 1994

• UCLA

  Bachelor's degree, Psychology

Skills

• Bing Ads
• New Business Development
• Mobile Media
• B2b
• Strategic Partnerships
• Diversity & Inclusion
• Integrated Marketing
• Entertainment
• Social Media
• Corporate Communications
• Thought Leadership
• Contract Negotiation
• Strategic Planning
• Analytics
• Digital Marketing
• Online Marketing
• Fmcg
• Ad Networks
• Consumer Electronics
• Digital Strategy
• Business Development
• Advertising
• E-Commerce
• Video
• Lead Generation
• Leadership
• Automotive
• Sem
• Product Management
• Affiliate Marketing
• Ppc
• Culture Change
• Retail
• Search Engine Marketing (Sem)
• SEO
• Storytelling
• Casino Marketing
• Mobile
• Search
• Display Advertising