Carroll
Director of Brand Marketing at HEST
- Role
- Director of Brand Marketing at Hest
- Location
- Durango, CO, US
- LinkedIn followers
- 500 followers
About Carroll
Marketing professional in the outdoor industry with experience split between agency…
Experience
Director of Brand Marketing
Aug 2020 — Present · Seattle, WA, US
Growing startup brand to relevant player in outdoor and travel spaces, focusing on developing both direct-to-consumer (DTC) channels and a national wholesale distribution network.• Crafting and implementing strategic marketing plans that drive significant brand awareness and growth across digital and retail platforms.• Spearheading product development, brand positioning, and partnerships, ensuring consistent messaging and long-term brand success.• Created Annual \"HESTIVAL\" event to celebrate car camping, outdoor recreation and live music to highlight the brand culture of HEST
Education
University of Colorado Boulder
Journalism, News Editorial and Public Relations
2004 — 2008
Skills
- Public Relations
- Copywriting
- Blogging
- Editing
- Media Relations
- Social Media Marketing
- Press Releases
- Media Planning
- Event Management
- Marketing Communications
- Advertising
- Marketing Strategy
- Social Media
- Marketing
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