Mizuni K.

About Mizuni K.

10 years of digital marketing experience and 9 years as a paid media leader with a proven track record of driving revenue through demand generation and client consulting. Skilled in building high-performing teams, developing strategic visions for digital acquisition channels, and providing precise actionable insights based on data. Adaptable to the constantly evolving digital landscape, driving continuous improvements through a test, learn, scale approach. Strategic thinker with a strong background in project management and prioritization. Proven ability to maximize campaign efficiency through testing audience segments, media testing and tracking performance through tagging.

Experience

1. Director of Performance Marketing

   Sonrava Health

   Oct 2024 — Present

   Manage a substantial annual programmatic budget across search, video, and social campaigns for over 400 dentist offices across the nation. Overhauled paid search campaign structure to drive down CAC from $140+ to $43 YoY. Increased ROAS by 315 BPS and improving month-over-month and YoY. Planned and executed social campaigns to drive brand awareness. Translating high-level business objectives into actionable digital marketing strategies and data-driven budget allocations. Drove measurable business growth through increased qualified leads.• Reduced cost per call by 60% YoY by overhauling paid search account structure, account cleanup, testing campaign types, refining geo targeting and optimizing bid strategies.•Executed social campaigns to drive brand awareness, increasing search demand for branded search terms.•Improved landing page conversion rates by 8% through a structured CRO testing roadmap, focusing on UX elements like CTA placement, layout, content and page animations.• Aligning media spend with business objectives and quarterly growth targets.

Education

• University of Alberta

  Bachelor of Commerce (B.Com.), Marketing