Mitzi Yonezawa

About Mitzi Yonezawa

People. Passion. Purpose. Throughout my career, I have been looked to lead during…

Experience

1. North America Brand Director, Purpose Marketing

   耐克

   Dec 2020 — Present

   Lead strategic ambition and creative vision for North America Purpose Marketing and drive partnership and implementation across cross-functional teams. Strategize creative and innovative ways to fuel and empower communities and individuals. Manage multimillion dollar annual budget across initiatives that deepen Nike’s relationships with consumers and raises affinity and brand loyalty through marketing efforts around diverse and multi-cultural audiences. Drive cross-functional excellence across brand, product, media/advertising, communications, sports and catalyst marketing, digital, social, retail, merchandising, social and community impact, DEI and creative teams to deliver meaningful campaigns such as Nike’s Be True and N7. Identify growth areas and audiences and partner with insights, media planning, partnerships, and social to test and learn ways to increase membership, especially high value members. Key stakeholder in creating and driving the cohesive product strategy and direction for Nike’s impact product. Define product roadmaps and execution strategies leveraging insights, data, and business needs across community collections (Be True, etc), sustainability innovation (Move to Zero), and in-line impact products. Pilot ways of working with teams, creative agencies and partners that focus on intentionality of strategy and holistic storytelling that ultimately deliver business results and drive equity.