Mitzi Cohen
Director, Global Corporate Communications & Marketing @Syneos Health
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WORK HISTORY
Director, Global Corporate Communications & Marketing @Syneos Health
New York, NY, US
As Director of Communications, I lead cross-functional teams in the development of integrated communications & marketing programs, ensuring successful business strategy alignment and executional excellence. This includes creating and executing go-to-market plans and customer experiences, transformative employee engagement initiatives, and demonstrating impact to our various stakeholders within multiple therapeutic areas. Syneos Health® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities. We bring together a talented team of professionals, who work across more than 110 countries, with a deep understanding of patient and physician behaviors and market dynamics. Together we share insights, use the latest technologies and apply advanced business practices to speed our customers’ delivery of important therapies to patients.
EDUCATION
University of Valencia
Full immersion study abroad program, Linguistics
West Virginia University
Master of Science, Integrated Marketing Communications
Rutgers University
Organizational Communication, Rutgers College & School of Communication, Information & Library Studies (SCILS) Graduate
ABOUT MITZI COHEN
Award-winning product marketing leader and communications expert with 15+ years of global B2B experience working for top-tier brands, professional services and management consulting firms including J&J, Deloitte, KPMG, and McKinsey. Proven success in leading teams and delivering transformative campaigns that drive pipeline growth, employee engagement, and brand lift within the technology and life sciences sectors. My work is often recognized for its cohesive and differentiated storytelling approach because of my passion for distilling complex ideas into compelling brand narratives. During my tenure at McKinsey, I pioneered communications programs and galvanized teams that have surpassed performance benchmarks for client cultivation, technology adoption, change management, and innovation at the Firm. Currently Director of Communications at Syneos Health leading go-to-market strategy for its clinical business including Oncology, Genetic Medicine, and other complex indications. I have also been recognized by industry peers for my achievements in account-based marketing and large-scale global brand engagement, having won the coveted ITSMA Marketing Excellence Award and Internationalist Global Brand Award, respectively.
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