Mittal Shah

Senior Account Manager @Sony Pictures Entertainment

New York, NY, US

Responsible for media sales; work collaboratively with the team to drive growth within existing accounts as well as obtain new accounts. Excellent in building and maintaining client and agency relationships. Drive PR strategies and increase digital media use. Monitor marketplace trends and recommend new opportunities for the company.» Manage top tier clientele from various verticals including Finance, Pharmaceutical, CPG, Technology, Travel, and Tourism» Built strong relationships for a portfolio encompassing agencies and clients including Wal-Mart, Lexus- IW group, Toyota, AT & T- Rezonate, Wells Fargo- OMD, Emirates- Havas, Allstate- Starcom and others.» Conceptualize unique and targeted campaign ideas in response to RFPs (including Digital, On-Air Integration, sweepstakes, direct marketing, on-ground).» Analyze and identify opportunities for business development/ partnerships; Drive PR strategies and increase digital media use.» Analyze and compile data for internal media campaigns and communication with agencies and clients; utilize Salesforce CRM to store and manage new and existing clients’ information and interactions.» Manage and grow DR market which exceeded $1 million in annual revenue in FY 16.» Engage with internal research utilizing comScore to obtain data on client’s viewing and purchasing patterns to assist in creating presentations for prospective and current clients.» Strong knowledge of budgeting, forecasting, and profit & loss calculations.

Wharton, University of Pennsylvania (Online)

Certificate, Fundamentals of Digital Marketing, Social Media, and E-Commerce

Anglia Ruskin University

MBA, International Business