Mitja Thomas
Chief of Staff @Planet Wild
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WORK HISTORY
Chief of Staff @Planet Wild
Berlin, DE
As an entrepreneurial-minded business development and marketing team lead, I thrive in fast-paced start-up environments. I act as the right hand to the C-Suite, aka ‘Swiss Army knife,’ to drive B2B and B2C growth and improve internal processes- Strategic partner to the C-Suite, leading cross-functional execution of high-priority company initiatives, including a full B2B transformation- Implement workflows & tools to align teams around strategic goals, increasing operational efficiency and accountability- Leading marketing cost center for B2C user acquisition against tight CAC & LTV: CAC targets- Led the hiring process for various positions and key hires, including a CMO, ensuring alignment with the company’s strategy and mission.
EDUCATION
King's College London
Master of Arts - MA, Digitale Kommunikation und Medien/Multimedien
University College Maastricht
Bachelor of Arts - BA, Geisteswissenschaften/geisteswissenschaftliches Studium
ABOUT MITJA THOMAS
I am an entrepreneurial marketing and business development leader who combines strategic thinking with hands-on execution and storytelling expertise.I thrive in fast-paced start-up environments where I can shape ideas and build teams and processes from scratch. I ensure every initiative aligns with both short-term goals and long-term business impact.I have a proven track record of driving growth in B2C and B2B environments. My expertise includes digital marketing, storytelling, business development, partnerships, content strategy, and organizational development.With hands-on experience managing global marketing campaigns, leading cross-functional teams, and building strategic partnerships, I have consistently worked on innovative products and solutions that fuel growth. Whether developing marketing strategies for iconic brands like Ikea, Activision, VW and Opel or leading post-merger integrations across seven European countries, I bring a deep understanding of how to balance creativity with execution.What sets me apart:1) Multi-channel expertise: Proficient in orchestrating multi-channel campaigns across influencer marketing, performance marketing, and social media meeting tight deadlines and business targets2) Strategic partnerships: Adept at building high-impact B2B partnerships and negotiatingng deals that drive business growth 3) Leadership in scaling: As the first marketing hire in multiple ventures, I’ve built teams, developed processes, and executed end-to-end marketing strategies from concept to completion.4) Content strategy: Deep expertise in social media strategy, storytelling and commerce, content syndication, and video production, shaping narratives that resonate with audiences and drive business results for my employer5) Organizational Development: Strong background in managing post-merger integration, streamlining workflows, tools and processes, and ensuring team alignment across borders.6) Building teams: Full circle experience in sourcing, hiring and onboarding talent.My approach: I am passionate about building and mentoring teams, creating a culture of data-driven innovation, and leading with empathy to inspire those around me to reach their full potential.Career Motto: I drive growth that meets business objectives while leaving a lasting positive impact on the world.
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