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Mithun Aditya

Global Marketing Director | Ex-WPP, Ex-BBDO | MarkTech + AdTech + DeepTech (AI) | Building Next-Gen Advertising Solutions | Speaker & Marketing Thought Leader | Passionate Tea Connoisseur

Role
Group Marketing Director at MRCC
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Mithun Aditya

Award-Winning Global Marketing Leader | MarTech | AdTech | AI-Driven Growth | Marketing Mentor With 16+ years of experience, I have built expertise in MarTech, AdTech, and AI-driven marketing. Currently, exploring DeepTech solutions that go beyond driving revenue to transform businesses.I’ve led multi-BU marketing operations across US, MENA, APAC & India, scaling B2B, B2C, and D2C brands with a powerful mix of data-driven strategy and creative execution.Managed and mentored a team of 40+ marketing, MDR & SDR professionals, driving high-impact performance marketing, ABM, and funnel strategies across organic, SEO, paid, social, omnichannel, ATL, BTL, OOH, and events.AI-powered marketing, automation, SaaS, and FinTech? Been there, done that. Pipeline acceleration and revenue impact? My bread and butter.An MBA and Engineer who speaks both tech and business fluently, turning innovation into scalable, ROI-driven strategies across e-Learning, AI/IT, SaaS, BFSI, NBFCs, Auto, and Media. What I Bring to the Table: Martech, AdTech, DeepTech & AI Marketing Revenue Growth & Demand Generation Performance Marketing & Brand Strategy ABM, GTM & Sales Enablement Growth Hacking & Customer Acquisition Passionate about using AI, automation, and analytics to squeeze every drop of ROI from marketing. If I’m not in advertising, I’m probably brewing a new flavoured tea—because great ideas, like great tea, need the perfect blend!

Experience

  1. Group Marketing Director

    MRCC

    Apr 2023 — Present · Mumbai, IN

    Leading marketing and growth initiatives of 5 Business Units.Responsible for owning P&L, Brand Marketing, User Acquisition, Funnel Marketing, Digital & Social Media Marketing, Retention, and overall customer lifecycle strategies. Driving comprehensive marketing activities with 360 marketing channels like search & social paid marketing, events, conclaves & influencer marketing to enhance business performance and foster sustainable growth across multiple geo-locations.

Education

  • Savitribai Phule Pune University

    PGDBM, Marketing

    2005 — 2007

Skills

  • SEO
  • Smo
  • Ppc
  • Mobile Marketing
  • Digital Strategy
  • Sem
  • Lead Generation
  • Integrated Marketing
  • Online Advertising
  • Media Buying
  • Social Media Marketing
  • Digital Media
  • Brand Management
  • Advertising
  • Marketing Strategy
  • Digital Marketing
  • Marketing Communications
  • Brand Development

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Mithun Aditya — Group Marketing Director at MRCC in Mumbai, MH, IN | Unifers