Mithun Jayanidhi

About Mithun Jayanidhi

Passionate about the intersection of creativity and technology, I have carved a unique path in the world of animation, VFX, and digital marketing. My journey is a testament to resilience, innovation, and an unyielding drive to excel.Professional Journey:1. BSc in Animation & VFX: Graduated with a specialization in VFX in 2023, equipped with cutting-edge skills and a visionary approach to visual storytelling.2. YouTube Channel \"JAYANIDHI\": Launched in 2019, my channel became a creative outlet during the COVID-19 pandemic. I mastered video editing, social media engagement, and marketing, growing a dedicated audience.3. Brand Collaborations: Leveraged my YouTube fame to collaborate with 3-4 brands in 2020, including businesses with an annual turnover of ₹50-60 Cr. Delivered impactful brand promotions and marketing strategies.4. Freelance Work with MLA: In 2021, I took on a challenging freelance project with a Member of the Legislative Assembly, showcasing my versatility and commitment to excellence.5. Rifle Training: Completed rigorous rifle training with the State Police Department in 2021, driven by my passion for self-defence and policing.6. Design Team Leader at POKONUT: Currently leading a dynamic design team, tackling challenges head-on and continuously learning. Every day is an opportunity to innovate and inspire. Skills & Expertise:1. Animation & VFX: Proficient in industry-standard software and techniques.2. Content Creation: Skilled in video production, editing, and storytelling.3. Social Media Marketing: Expertise in engagement strategies and brand promotion.4. Leadership: Strong team management and project coordination abilities.5. Handling Weapons & Self-Defense: Trained in rifle handling and safety. Let\'s Connect:I\'m always eager to connect with like-minded professionals and explore new opportunities. Let\'s collaborate and create something extraordinary!Feel free to reach out to me on LinkedIn.

Experience

1. Ai Video Editor

   Frido

   Nov 2025 — Present

   My key responsibilities at Frido focus on integrating Artificial Intelligence into creative production and marketing strategy:AI-Powered Marketing & Strategy: Driving marketing initiatives using AI for optimization, targeting, and performance analysis.AI-Powered Content Creation: Utilizing AI tools and platforms to efficiently generate high-quality, engaging content across various channels.AI-Powered Advertisement Video Production: Leading end-to-end production of advertisement videos, leveraging AI for ideation, scripting, and streamlined post-production.Video Editing & Post-Production: Expertise in editing and finalizing diverse video formats, including:Advertising Ad VideosMasterclass Videos (Educational/Long-form)Listing Videos (Product/Service showcases)

Education

• Mangalore University

  Bachelor of Science, Animation and VFX

• Arena Animation

  Professional Visual Effects , Visual Effects

• Zinmatt

  Advanced Digital Marketing, Digital Marketing

• Institute of Management, Technology and Finance

  Diploma, Prompt Engineering for AI ( Artificial Intelligence )

• O.P. Jindal Global University (JGU)

  Master of Business Administration, Artificial Intelligence for Business