Mithula Maddali

Service Specialist @Collective Artists Network

Bengaluru, IN

Planned and executed integrated marketing campaigns combining influencer content with paid digital media, brand partnerships, and on-ground activations where relevant.• Developed and executed GTM strategies in collaboration with brand teams identifying optimal content formats, audience segments, and channel mix to drive impact across Instagram, YouTube, and other digital platforms.• Led budget planning across creators, media, and content production, ensuring optimal ROI and efficient allocation for each campaign layer.• Drafted creative briefs, oversaw production timelines, and managed vendors/production houses.• Liaised with legal, procurement, and compliance teams for approvals on large-scale campaigns, ensuring risk-free launches and timely delivery.

Lala Lajpatrai College of Commerce And Economics Lajpatrai Marg Mahalaxmi Haji Ali Mumbai 400 034

Diploma in Travel and Tourism Management

Sri Vidyaniketan School

Intermediate

ICFAI Foundation for Higher Education, Hyderabad

Master's degree

Lala Lajpatrai College of Commerce And Economics Lajpatrai Marg Mahalaxmi Haji Ali Mumbai 400 034

Bachelor's of Management Studies