Mithu Gupta

About Mithu Gupta

Result oriented Senior Business, Analytics and Marketing professional in the Financial services sector, worked with leading Global & Indian institutions like GE, RBS, Nokia Money, Yes Bank and Standard Chartered.~Demonstrable success in a variety of businesses and functional leadership roles across traditional and new age technology driven businesses.~Core competence in driving business results, integrated marketing campaigns, P&L management, developing customer insight-driven propositions and Go-to-market strategy, digital and social media marketing, building alliance & managing sponsorships’ portfolio~Led Product & Program Customer Value Proposition, Consumer & Business Analytics across Retail and Commercial Banking Segments\\Products.~Possess effective cross functional skills with experience in driving revenue keeping focus on customer centricity, operational excellence, process improvement and outstanding leadership~Highly self-driven and motivated Individual with excellent analytical skills. Strong sense of commitment towards creating high performing teams contributing towards building organization.~Consistently awarded for achieving business goals and creating long-term impact.Specialties: Expertise in the BFSI and Payment segment, managing Product P&L, driving Consumer behavior, Market penetration, Business analysis and driving Sales effectiveness, Media planning and Strategy, People management, leading strategic communication and decisioning.

Experience

1. Chief Marketing Officer and Head User Experience,, Igcb

   Intellect Design Arena Ltd

   Feb 2022 — Present

Education

• The Wharton School

  Accelerated Development Program , Leadership & Strategy

  2016 — 2016

• St. Ann's College, Mehdipatnam

  BSc., Computer Science

• Institute of Management Technology, Ghaziabad

  Master of Business Administration (MBA), Marketing and Systems