Mitch Tracy
Building and Protecting Brand Equity for CPG Clients
- Role
- the Bitter Bitrex Guy, & CEO at Market Actives, Llc
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Mitch Tracy
Chemical industry professional focusing on CPG product development, driving sales and market share. Bitrex/Denatonium Benzoate. Chemical formulation. Denaturing Alcohol. Specialties: Bitter Safety Additives for Household, Automotive and Garden Products, Bitterants, Aversive Agents; Fragrance Oils, Essential Oils, Perfumery for Product Development.
Experience
the Bitter Bitrex Guy, & CEO
Jun 1993 — Present · Portland, OR, US
Education
University of Bridgeport
MBA, Marketing
1987 — 1989
Nasson College
BS, Chemistry / Environmental Science
1977 — 1981
Fox School of Business at Temple University
MBA Studies
1984 — 1985
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