Mithilesh Mahato

About Mithilesh Mahato

Programmatic Executive at WPP Media with 2+ years of digital marketing experience, including 1 year specializing in programmatic advertising. Skilled in DV360, CM360, campaign trafficking, audience targeting, bidding strategies, and performance optimization.Previously worked at Accenture as a Senior Process Executive, managing Google Ads, SA360, and DV360 campaigns across diverse industries to drive ROI and measurable performance improvements.Early roles at Tech Mahindra and Concentrix strengthened my communication, policy compliance, and problem-solving foundation. Passionate about programmatic strategy, ad tech, and data-driven marketing.

Experience

1. Programmatic Executive (Programmatic Ad Operations)

   Groupm

   Nov 2025 — Present · Mumbai, IN

   Manage end-to-end programmatic campaign execution for Hindustan Unilever (HUL) across DV360 and The Trade Desk (TTD), covering YouTube, OTT, and CTV campaigns.• Execute campaign setup and trafficking including campaign structure creation (Campaigns, IOs, Line Items), audience targeting, inventory selection, and budget allocation.• Generate and implement tracking tags using CM360 and Nielsen, ensuring accurate measurement and coordinating with publishers for successful deployment.• Perform Shopalyst validation and campaign uploads, ensuring correct configuration of landing pages, retail platforms, and campaign parameters.• Monitor campaign pacing, delivery, and KPIs such as impressions, CPV, CTR, VTR, and completion rates to ensure campaigns meet planned objectives.• Identify underpacing and underperforming line items and support optimization actions including bid adjustments, targeting refinement, and budget reallocation.• Conduct SDF validation and bulk campaign updates to maintain accuracy and efficiency in campaign setup.• Support YouTube Brand Lift Study (BLS) setup and coordination with internal teams.• Prepare and share daily, weekly, and monthly performance reports with internal stakeholders and clients, highlighting insights and optimization recommendations.• Collaborate with planning, analytics, publisher, and client teams to ensure smooth campaign execution and timely delivery.

Education

• Rajiv Gandhi Prodyogiki Vishwavidyalaya

  Bachelor of Technology - BTech, Mechanical Engineering

• AccioJob

  Apprenticeship, Full Stack Web Developer Trainee

• ORIENTAL UNIVERSITY

  Diploma, Mechanical Engineering